Today, the automotive industry is undergoing a truly radical transformation. While we may spend a lot of time talking about mechanism and machine learning, there are other tech trends that are forming now.
One of those trends is the inclusion of chatbots in the industry market
The role of chatbots is as important as the manufacturing process
The automotive industry has always been a pioneer in providing innovative solutions to all other areas
In the industry.
From the production system that Toyota introduced, to the assembly systems introduced by Henry Ford, to self-driving cars.
But what was often overlooked by industry players, is that the process of definition
Connecting these cars to consumers and after-sales services is just as important as the manufacturing process itself.
Therefore, in this article, we address the changes brought about by chatbots in the auto market.
1- Faster response than chatbots
Users have high expectations at the moment, you can’t imagine being forced
To wait several days or weeks to get the products or services you want.
Today, consumers want their needs met immediately.
Buying a car is an expensive decision, it requires a lot of knowledge and advice, the prices and options available and which are best for the needs of the customer, which is what you can use
Companies in their favor.
The increasingly complex AI can power chatbots
Chat bots, helping users to get these consultations immediately and around the clock, instead of communicating with a sales representative, or by going multiple times to agents,
Companies can follow up with interested clients instantly, until the sale is completed.
Although chatbots cannot help with the entire process, they can provide assistance at any time and reduce the workload of salespeople.
This enables the sales team to provide more accurate information in targeting potential customers.
2- Understand the customer’s personality
Chatbots give the customer an interactive experience that suits his personality and offers him the solutions available to him, but with less effort than going to meet the representative.
Over time, the bots become the trusted agent for this customer. That is, the company that
Using chatbots, you can become your trusted source for this
The customer is involved in everything related to the purchase of cars, as it provides solutions that suit him with less effort.
In 2018, Cars.com launched a working chatbot
With artificial intelligence AI to make it easier to find a new car that suits site visitors.
Instead of searching by design and model, the site allows you to search by style
By searching through how you use the car – as a daily driver – or to transport children and family and according to the number of people, the site will provide you with up to 20 options available to choose from them what suits you.
The bots used by the site also help save the models available
Appropriate for you, to spare the user travel and pay shipping fees to buy a car, aiming to treat each
Shopper as a human being and encourage him to enjoy the process of buying a new car rather than seeing it as a chore.
3- More profits
Consumers spend roughly 1/10 of the price of a car over five years
First for maintenance. But he is actually spending this money in local workshops,
Because of his inability to quickly communicate with maintenance centers and meet what he needs.
Chatbots are increasingly automating the process directly over social media platforms like Facebook that customers use regularly.
And even more sophisticated bots allow clients to make appointments through simple messages.
In addition to helping consumers, the Bot can also help dealerships.
By providing them with information on how many people are searching for a specific model. This also helps the agents to improve their business.